B2B Rocks Paris 2019: Alexis Fogel’s insights

B2B Rocks Paris 2019: Alexis Fogel’s insights

Mis à jour le 4 août 2020, publié initialement en août 2019

Alexis Fogel, co-founder at Stonly, is sharing his insights on B2B Rocks and his advice for young entrepreneurs.

He will be speaking at the conference Lessons learned from young graduate to Co-founder & CPO managing 100 employees.

About Alexis Fogel

Alexis Fogel is a serial entrepreneur focused on building user centric B2B and B2C products. After having co-founded the password manager Dashlane and led its product effort for 10 years, he recently founded Stonly, a new venture providing a better format for sharing knowledge based on interactive step-by-step guides.

Can you introduce yourself briefly? Why did you found Stonly?

Alexis Fogel: 

I am a product oriented entrepreneur. I co-founded Dashlane ten years ago to help non-tech savvy people manage their digital life. Last year I left the company to build Stonly a product allowing people to create step by step interactive guides. I founded Stonly because this was solving an issue I had at Dashlane and I was convinced it could help other businesses as well. As Dashlane was scaling we needed a solution that would help customers troubleshoot their issue before contacting support and I did not find any good solution on the market so I decided to create it myself. Then the concept expanded itself to what Stonly is today.

What does this event mean for entrepreneurs in the B2B sector?

Alexis Fogel:

B2B rocks is a great example of how active the B2B SaaS scene is becoming in France. This event brings a lot of knowledge on the table from successful businesses that started in France and became international leaders.

What would you say are the main challenges entrepreneurs face when setting up a SaaS company?

Alexis Fogel:

Finding the right Product market fit is the make or break and the most challenging for a B2B SaaS company. This is what any company should focus as it starts. Once a company has found product market fit, it can start executing on scaling the business.

What advice would you give to graduates willing to found their own business?

Alexis Fogel:

Find a great cofounder, be 100% focus on your project and don't give up until you absolutely have to. Don't worry, even if your company is not a success, you will have acquired so much knowledge that you will have no issue finding a great job after this.

What is Stonly’s highlight in 2019?

Alexis Fogel:

2019 is a very important year for Stonly. We raised a first seed round, launched our product publicly and started getting traction. The feedback we got so far makes us even more bullish about how needed our solution is.

[Video] Interview @ B2B Rocks Paris 2019

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Maëlys De Santis, Growth Managing Editor, a débuté chez Appvizer en 2017 en tant que Copywriter & Content Manager. Sa carrière chez Appvizer se distingue par son expertise approfondie en stratégie et marketing de contenu, ainsi qu'en optimisation SEO. Titulaire d'un Master en Communication Interculturelle et Traduction de l'ISIT, Maëlys a également étudié les langues et l'anglais à l'University of Surrey. Maëlys a partagé son expertise dans des publications telles que Le Point et Digital CMO. Elle contribue à l'organisation de l'événement SaaS mondial, B2B Rocks, où elle a participé à la keynote d'ouverture en 2023.

Une anecdote sur Maëlys ? Elle a une passion (pas si) secrète pour les chaussettes fantaisie, Noël, la pâtisserie et son chat Gary. 🐈‍⬛

Maëlys De Santis

Maëlys De Santis, Growth Managing Editor, Appvizer

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