Kim Walsh, VP Startups at Hubspot, shares her insights on B2B Rocks and gives you the key to smooth out relations between sales and marketing teams.
She will be speaking at the conference How to align B2B Sales and marketing for good?
Can you introduce yourself briefly? What is your role at Hubspot?
My role is VP of Startups and growth partnerships. This means I run our GTM engine for anything that touches startups, our partners and entrepreneurs. It’s a fun gig!
What does this event mean for entrepreneurs in the B2B sector?
Any time events can help entrepreneurs grow and scale their businesses it's probably a great use of time. Startups and Entrepreneurs are starved for time, so these events need to be action oriented and worth their time which this event should do for them!
What usually prevents Sales and Marketing to work smoothly together?
Sales and marketing are working better together today then they have in the past. I’m an optimist :) Typically if sales and marketing are misaligned it means that they don’t feel connected as one cohesive unit on the go-to-market strategy. Marketing and sales and arguably product should be aligned with the go to market strategy and solving for the customer - this is key to working smoothly together in today’s world.
What is the one thing you would say is key to develop a synergy between Sales and Marketing?
Again, both the operating model, cadence and collaboration as one GTM motion and team is key. So many times, we see marketing and sales sitting in meetings as silo’s working on each of their own GTM strategies, they should be connected to each other and if you can connect them with each other, it will feel like one cohesive unit and team.
What is Hubspot’s highlight in 2019?
HubSpot’s highlight so far in 2019 is that we just launched FREEFORALL that means we brought email sends (up to 2,000) into our free CRM - it should be so meaningful to all startups, nonprofits and entrepreneurs out there! Exciting.